How the World of Fashion Influences the World of Interiors
How does the world of Fashion influence the world of Interiors?
According to Gretchen Aubuchon, Editor in Chief of Fashion + Decor, who spoke with industry leaders in both the fashion and the home design fields about this very topic, feels that “the worlds of fashion and decor are colliding.” She explains where there was once a 5 to 6 year lag from the runway to furniture showrooms, “then a couple of years ago we were seeing just a 2 year or 2 season lag, and now both worlds are engaging as the creative minds are joining together with the social media forces.”
It seems, according to many, that almost as soon as a collection hits the runway, reporters, photographers and bloggers are sharing these events with their readers and viewers. Through these images that are posted on blogs, websites and across our television screens to the consumer. So, where fashion was once a true driver of the world of interiors, the two are now working together.
Could social media be the real influence?
Aubuchon believes that “designers are now looking to the same blogs and websites to see what their customers see, what trends seem to be taking off and have holding power.” She continues that “The brands in fashion and home decor are now hearing the same things, at the same time and therefore not really influencing each other.”
“I do think that fashion will always influence home decor a little bit” However, she adds “I also see decor now stepping in to influence fashion a little bit.” She explains this by using the Icat prints as an example. They were all the rage in the furniture showrooms last year and now they are starting to hit the runways.
The worlds of fashion and decor are colliding.
Another example of this fashion and decor collision Aubuchon continues, “Lonny Magazine’s December issue came out the same week as the Chanel Pre-Fall collection. Both collections featured tartan and Scottish influences. I believe that we are seeing the merging of these two worlds.” Again she believes that much of this “colliding of two worlds” has much to do with social media. “Never before,” she adds, “have these worlds been more in tune with each other than they are now.”
The drivers behind the top brands are seeing and hearing the same things as the consumer is, at the same time. Street Style is another important and powerful influence in the worlds of fashion and design.
Advice to those just starting their own nests.
Starting a new home can be a large, expensive and daunting undertaking. Aubuchon advises on where to start small and what to build upon. There are certain areas where we do not need to spend a lot of money, and there are areas where money should be spent. As per Ottawa epoxy flooring company Diamond Coating, only recently have homeowners started to look into the benefits and beauty of epoxy, concrete, and other materials Polished Concrete St Louis use for flooring. With social media showing us other options, you no longer have to settle for the most common choices in carpet floors, tile, and hardwood, you might want to check the best floor refinishing in this Gettysburg Flooring Company. Our tastes are all different, as are our lifestyles, so what might be right for one person might not be right for another.
“I believe that curtains and fabric are so important. No one should be buying their window treatments at Target or any place like that. If you don’t have the funds to go to a high end fabric source, there are so many discounters that sell really great fabric brands at really great costs. Go there and get deals and have drapes made,” she says. When it comes to furniture, she believes that you buy the best that you can afford. If you can’t afford some of the more expensive chairs, go to an estate sale or antique store and spend a little bit of money, have them painted and re-covered and they will turn out to look like something that is sold for much more at an upscale furniture store.
There are great pieces out there to be found. With couches, go to Ikea and get some custom made curtains or a custom made slipcover. For those just getting started who do not have a budget for art, find personal items around the house, post cards and frame them. Frame your grandmother’s Hermes scarf. Load up the walls with stuff that’s you. If you can’t afford wallpaper, paint your walls or do some stenciling. She also believes that when starting out, buy staple pieces of furniture that suit your personality and lifestyle, perhaps a dining room table with some cool vintage chairs, or a nice couch to accent your living space.
Source: freshome.com 20 Jan 2013